Legal
Privacy Policy
Effective date: October 20, 2026
On this page
- 1. Who we are and what this policy covers
- 2. Information we collect
- 3. Cookies and analytics
- 4. How we use information
- 5. Information we handle for our clients
- 6. How we share information
- 7. Marketing emails and text messages
- 8. How long we keep information
- 9. Security
- 10. Where information is processed
- 11. Your choices and rights
- 12. Children’s privacy
- 13. Links to other sites
- 14. Changes to this policy
- 15. Contact us
1. Who we are and what this policy covers
Toll Optics, LLC (“Toll Optics,” “we,” “us”) provides toll and violation management services for fleet, rental, leasing and dealership operators. This policy covers personal information we collect through our website at tolloptics.com, our platform, mobile app and APIs, and in our business dealings (the “Services”).
We play two roles. For information about website visitors, prospects and our own business contacts, we decide how the information is used. For information we handle for our business clients, such as their renters, lessees and drivers, we act as the client’s service provider and process it on the client’s instructions (see section 5).
2. Information we collect
Information you give us
- Contact details: name, email address, phone number, company, job title and address.
- Account and request details, including free audit requests, fleet size, and messages you send us.
- Files you upload, such as toll statements, vehicle lists and rental or lease records.
Information from the Services
- Vehicle information such as license plates, transponder identifiers, make and model.
- Toll and violation data: transaction dates, times, locations, amounts, notices and deadlines.
- Rental and lease information provided by clients, such as renter names, contact details, rental periods and contracts, which may include driver’s license details.
- Vehicle location data, if a client connects a telematics or GPS system.
- Payment-related information from our payment processor. We do not store full card numbers.
Information collected automatically
When you use our website or app, we collect usage data such as IP address, device type and identifiers, operating system, browser type, pages viewed and time on page, and diagnostic data. We also use cookies (below).
Information from others
We receive information from toll authorities, our clients, integration partners (such as telematics and ERP providers), payment processors and service providers.
4. How we use information
- To provide, maintain and secure the Services, including enrolling vehicles, paying tolls, auditing transactions, billing customers, remitting funds and handling violations.
- To respond to requests, provide support and send service notices.
- To send marketing communications where the law allows or you have agreed (section 7).
- To analyze usage and improve the Services.
- To detect, prevent and address fraud, abuse and technical problems.
- To comply with legal obligations, resolve disputes and enforce our agreements.
5. Information we handle for our clients
When a business client gives us information about its renters, lessees or drivers, we process it only to provide the Services to that client and as the client instructs. If you are a renter or driver and want to access, correct or delete your information, please contact the company you rented from or drove for. We will help that company respond. If you contact us directly, we may refer your request to them.
6. How we share information
We do not sell personal information, and we do not share it for cross-context behavioral advertising. We disclose information to:
- Toll authorities and agencies, as needed to enroll vehicles, pay tolls, resolve violations and submit evidence.
- Our clients, for information about their own vehicles, renters and transactions.
- Service providers that work on our behalf, such as Stripe (payments), Google Analytics, SendGrid (email), RingCentral and Twilio (text messages), and cloud hosting and security providers. They may use the information only to perform their services for us.
- Professional advisers, such as lawyers, accountants and insurers.
- Authorities and others, where we believe disclosure is required by law or legal process, or necessary to protect rights, property or safety, or to prevent fraud or wrongdoing.
- A buyer or successor, in a merger, acquisition or sale of assets. We will provide notice before personal information becomes subject to a different privacy policy.
- Others with your consent. We may also share aggregated or de-identified data that does not identify you.
7. Marketing emails and text messages
We may send promotional emails and, with your consent, text messages if you subscribed, created an account, made a purchase or otherwise agreed to receive them. You can choose which communications you receive and withdraw consent at any time.
- Email: click “unsubscribe” in any marketing email, update your account preferences, or email us. We process requests within 10 business days.
- Text messages: reply STOP to any message, or contact us. Reply HELP for help. Message frequency varies, and message and data rates may apply. We act on STOP requests right away.
We use providers such as SendGrid, RingCentral and Twilio to deliver messages. Mobile information, including phone numbers and text messaging consent, will not be shared with third parties or affiliates for their marketing or promotional purposes. Consent to receive texts is not a condition of any purchase. Service messages, such as account notices, may still be sent after you opt out of marketing.
8. How long we keep information
We keep personal information only as long as needed for the purposes in this policy, including providing the Services, meeting legal, tax and accounting obligations, resolving disputes and enforcing our agreements. Toll and billing records are often kept longer because agency deadlines and dispute periods can run long. Usage data is generally kept for a shorter time. After you unsubscribe, we keep your contact details only to make sure we do not send you unwanted messages.
9. Security
We use administrative, technical and physical safeguards designed to protect personal information. Payment card details are handled directly by our payment processors, which adhere to PCI-DSS standards. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
10. Where information is processed
We operate from the United States and process information here. If you use the Services from outside the United States, you understand that your information will be transferred to and processed in the United States, where data protection laws may differ from those in your location.
11. Your choices and rights
Depending on where you live (for example, California or Texas), you may have the right to know what personal information we hold about you, access or receive a copy of it, correct it, delete it, opt out of the sale or sharing of personal information (we do neither), and limit the use of sensitive personal information. You can also withdraw consent where we rely on it, and we will not discriminate against you for exercising your rights.
To make a request, email Loading... or call (469) 648-3239. We may ask you to verify your identity, and an authorized agent may submit a request for you with proof of authority. We respond within the time the law requires, generally 45 days. If we decline a request, you may appeal by replying to our response, and you may also contact your state attorney general.
California notice at collection
In the past 12 months we have collected these categories: identifiers (name, email, phone, IP address, license plate); commercial information (toll and billing records); internet and device activity; geolocation data from client-connected vehicle systems; and professional information (company and title). We may process driver’s license details that clients include in rental documents, solely to provide the Services. We collect this information for the purposes in section 4 and do not use sensitive personal information to infer characteristics about anyone.
People in the EU, EEA and UK
If you are in the EU, EEA or UK, you may also have the rights to object to or restrict processing and to data portability, and to complain to your local data protection authority. We process personal information to perform our contracts, for our legitimate business interests, to meet legal obligations, and with your consent where required.
12. Children’s privacy
The Services are not intended for anyone under 18, and we do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.
13. Links to other sites
The Services may link to sites we do not operate. We are not responsible for their content or privacy practices, so please review their policies.
14. Changes to this policy
We may update this policy from time to time. We will post the new version here and update the effective date. For material changes, we will also provide notice, such as by email or a notice on the Services, before they take effect. Please review this page periodically.
15. Contact us
Toll Optics, LLC
1525 US Hwy 380, Ste 500 #226Frisco, TX 75033
Email: Loading...
Phone: (469) 648-3239
Contact form: tolloptics.com/contact
For questions about marketing messages or to update your preferences, use the same contact details.